Senior Brand Manager (CPG)

Avon, Connecticut

About this Candidate:
  • Experience: 7+ years
  • Clients / Companies: Hasbro, Jakks Pacific, Jazwares
  • Projects & Sills:  Managed brand P&Ls which included over 100 items and was able to improve overall profit margin by over 3%, without increasing mainline pricing for Nintendo and MXS over 2 years. Strategized and managed the Blippi (musical artist) launch strategy for 2ft of POG space at both WM and Target with over $50Mil in retail forecasted for 2020. Brands he has worked direct on: Nintendo, Black & Decker, Marvel, NERF, Fortnite, Transformers, GI Joe, Beyblade.  Product line planning, CPG brand management, project management, product development, strategic marketing, budgeting, product launch execution, P&L management, licensing, Nielson/NPD analytics, cross-functional team leadership.