Redesigned and assessed functionality of the leading script annotation iOS and Mac app. Expanded and upgraded Scriptation’s branding guide, and iconography assets. Designed dark mode and worked closely with developers on ideation and implementation. Created layouts based on a user-centered approach, and worked closely with developers for implementation. Restructured information architecture from ground up. Designed the user interface and created mockups and prototypes for page layouts. Conducted A/B usability testing. Responsible for all system branding, creating branding guidelines, and design for major initiative projects.